Live videos in social media sites became very popular in 2016. Facebook’s live video feature has motivated more brands to use real-time videos to interact with their target audiences. Furthermore, digital videos in general and digital news video continue to be in demand, especially among young adults.
More people are likewise viewing digital advertisements. Several live and digital video trends are significant for digital marketing companies that see them as new, engaging platforms for reaching specific markets.
Online Video Advertisement Views and Revenues
Live and digital video views and advertisements have continued to rise for the past three years. Live video soared in 2013 with more than 35 billion views in December, according to the Business Insider (BI) Intelligence research unit. Online video ad revenue almost reached $5 billion in 2016, which is nearly twice the $2.8 billion revenue in 2013. Read more on this article: http://bit.ly/2mGiNCY