Should You Hire a Professional Web Designer or Do it Yourself?

Whether you’re looking to create a new website or upgrade your existing site, there is one question that always pops up: should you do it yourself or hire a professional web designer?

A well-made website provides visitors with all the information they need and gives a satisfactory customer experience. It can also improve your search engine rank and help customers to find you. So, it’s vital that you choose right. There are solid arguments on both sides, but there is a simple breakdown to help you figure out which option you should choose.

Decide What You Need

One of the easiest ways to figure out which option to choose is to decide on what sort of website you need. If you are running a business that sells products or offers services, then you will need to show off what you offer to visitors. For this, you will probably only need a simple website, similar to a brochure in the non-digital world. On the other hand, if you are handling financial transactions, you will need a much more complicated e-commerce website. Read more on this article:


Why SEO Services Should Focus Their Attention on the Basics First

Search engine optimisation is such a rapidly changing area that many businesses forget about the basics and skip ahead to the latest in SEO trends. This comes as a result of the information emanating from the millions of SEO tips that can be found online. The problem that these companies find is that all the misinformation can lead to a poor SEO strategy. Unfortunately, those businesses basing their strategies on trends alone end up working against themselves.

Without getting the basic SEO elements right at the outset, you are unknowingly spending a huge amount of effort into attracting viewers with little productive result. As any good provider of SEO services will tell you, you won’t achieve optimal results if the basics on your site aren’t optimised. This is especially important when you consider that the first five results on Google get 67.6 percent of all traffic.

Don’t Block the Bots

Bots is a term yet unexplored in detail by many businesses drafting an SEO strategy. Misfires from bots comprise the first mistake you should avoid. Search engines use bots to crawl through your site and index your pages. Without the correct access, these bots encounter difficulties when indexing your pages and ranking them. This can significantly affect your search engine ranking and possibly rob you of potential visitors. Read more on this article:

Avoid PPC Mistakes by Following These Simple Digital Marketing Tips

Pay-per-click advertising is both an efficient and effective way of advertising your products or services. PPC allows you to feature your ad on search engines like Google, exposing your ad to enormous volumes of people.

As with any type of advertising, there is a right way and a wrong way to go about PPC advertising. If you do PPC right, you will see an increase in qualified potential customers. However, too many clicks from the wrong people and you’re left with an expensive and ineffective campaign. Follow these simple steps to learn how to make your campaign a success.

Send Visitors to the Right Place

One of the common mistakes many businesses make in their PPC campaigns is a lack of forethought: specifically, not knowing where they’re supposed to send their visitors. The two most linked-to pages on a business website are the home page and the contact page. Read more on this article:

Hire Digital Marketing Companies to Effectively Boost Your Social Media Presence

To remain competitive in today’s market, every company needs to find new ways of keeping their customers engaged. Without building meaningful connections with customers, your business is going to struggle to maintain your customer loyalty.

For many businesses, social media gives them a better understanding of the customer experience. It allows you to look at the problems that your customers face as well as giving you the opportunity to rectify those problems and improve the overall customer experience.

Why Social Media?

It’s no secret that social media is huge, but you start to realize just how big it is once you look at the figures. There are currently 2.3 billion active social media users in the world, with the average internet user maintaining 5.54 social media accounts. To put into perspective how often your customers are using social media, there’s an estimated 1.71 billion users on Facebook, with 76 percent of them logged in every day in 2016. Read more on this article:

A Website Designer Develops Mobile-Friendly Websites to Expand it Clients’ User Base

In the UK, smartphones are overtaking laptops as the device of choice for conducting internet activities. The same people are spending at least two hours online each day, which is two times longer than the time spent online while using their laptops or PCs. They prefer smartphones due to faster and easier online experiences on the go—an agility that bulkier laptops cannot match.

Businesses desiring a strong internet presence should hire a website designer who can make mobile-friendly websites for the new smartphone society in London.

UK as the Smartphone Society

Recent studies concur that the UK is becoming a smartphone society. Deloitte studied online behaviours and found that one in three adults checked their phones in the middle of the night, especially their instant messaging and social media accounts. Furthermore, more UK adults watched TV and films online than they did a year ago. According to Ofcom, 33% of internet users perceive their smartphones as more important for surfing the net than their laptops and PCs. Read more on this article:

Four Elements of Quality Website Design Every Web Designer Should Know

The U.K. is in the 15th place worldwide in terms of internet usage. Around 89.90% of U.K. citizens use the Internet. Furthermore, digital interactions affected retail sales which reached $2.2 trillion in 2015. These online interactions include viewing video advertisements, conducting feedback research, doing banking transactions, and social networking activities, among others.

As more people use websites to research before purchasing and to pay for products and services, an effective web designer knows and applies four key elements of quality website design.

Well-Designed Website

Even if business owners spend a ton of money on PPC advertising, poor website design compels users to leave and move on to other sites. A well-designed website is simple, yet looks professional. The font size and type must be good enough for many people with average eyesight. It should also have sufficient images and videos, or other media files, to attract and retain users, but not so much that they distract or overwhelm them. Read more on this article:

Four Ways SEO Services Can Help Small Businesses Compete With Big Companies

Some small businesses may find search-engine optimisation (SEO) too discouraging, if they think about the advantages of big companies in terms of content, inbound links, budget, and years of content. The good news is that SEO does not depend on volume or the most number of inbound links alone.

SEO is more about the most relevant webpage or website to the searcher. Four practices for effective SEO services can help small businesses with lower financial and content resources compete with larger companies.

Find and Focus on a Specialised Niche

A specialised niche can help make SEO for small businesses more effective. You might automatically think that your search visibility will be improved through using keywords which include many expertise areas. However, this leads to direct competition with big companies that have more SEO advantages. Read more on this article: