Hire Digital Marketing Companies to Effectively Boost Your Social Media Presence

To remain competitive in today’s market, every company needs to find new ways of keeping their customers engaged. Without building meaningful connections with customers, your business is going to struggle to maintain your customer loyalty.

For many businesses, social media gives them a better understanding of the customer experience. It allows you to look at the problems that your customers face as well as giving you the opportunity to rectify those problems and improve the overall customer experience.

Why Social Media?

It’s no secret that social media is huge, but you start to realize just how big it is once you look at the figures. There are currently 2.3 billion active social media users in the world, with the average internet user maintaining 5.54 social media accounts. To put into perspective how often your customers are using social media, there’s an estimated 1.71 billion users on Facebook, with 76 percent of them logged in every day in 2016. Read more on this article: http://bit.ly/2ndVHlO

Live and Digital Video Trends for Digital Marketing Companies

Live videos in social media sites became very popular in 2016. Facebook’s live video feature has motivated more brands to use real-time videos to interact with their target audiences. Furthermore, digital videos in general and digital news video continue to be in demand, especially among young adults.

More people are likewise viewing digital advertisements. Several live and digital video trends are significant for digital marketing companies that see them as new, engaging platforms for reaching specific markets.

Online Video Advertisement Views and Revenues

Live and digital video views and advertisements have continued to rise for the past three years. Live video soared in 2013 with more than 35 billion views in December, according to the Business Insider (BI) Intelligence research unit. Online video ad revenue almost reached $5 billion in 2016, which is nearly twice the $2.8 billion revenue in 2013. Read more on this article: http://bit.ly/2mGiNCY