Avoid PPC Mistakes by Following These Simple Digital Marketing Tips

Pay-per-click advertising is both an efficient and effective way of advertising your products or services. PPC allows you to feature your ad on search engines like Google, exposing your ad to enormous volumes of people.

As with any type of advertising, there is a right way and a wrong way to go about PPC advertising. If you do PPC right, you will see an increase in qualified potential customers. However, too many clicks from the wrong people and you’re left with an expensive and ineffective campaign. Follow these simple steps to learn how to make your campaign a success.

Send Visitors to the Right Place

One of the common mistakes many businesses make in their PPC campaigns is a lack of forethought: specifically, not knowing where they’re supposed to send their visitors. The two most linked-to pages on a business website are the home page and the contact page. Read more on this article: http://bit.ly/2njydgU

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Quality Content Proves Integral to a Successful Pay-Per-Click (PPC) Advertising Strategy

Content is king, even when it comes to a successful pay-per-click advertising strategy. Pay-per-click (PPC) marketing uses search engine advertising to encourage clicks to your website instead of gaining them organically.

Even if your website garners high views due to PPC, it will not result in revenues without relevant content. In other words, PPC, plus content, equals successful PPC—where success is measured through high customer engagement and increasing revenues.

Offers Authentic Experiences

Effective content offers authentic experiences that can turn PPC into real revenues. Live streaming, for example, presents real experiences with which business owners can share their everyday activities in the workplace. Read more on this article: http://bit.ly/2mGpZ22

Four Practices of Successful PPC Advertising for Small Businesses

For small businesses, successful pay-per-click (PPC) ads depend, not only on your budget, but also a few other elements. On the one hand, a big budget for PPC allows you to pay for more keywords. On the other hand, a smaller budget is not necessarily a disadvantage, if you execute these four practices to be more competitive.

Target Specific Keywords within Limits

Going for general and short keywords tends to be expensive, since most big companies would go for them too. Target high-volume and long-tail keywords instead and add limits. For example, if you want to target “real estate broker London” for all days of the year, this can be quite expensive. Targeting these keywords on Fridays between 10 am to 5 pm, however, can reduce PPC costs, while also possibly taking some conversions from big companies.

Another practice is targeting long-tail keywords. An example is aiming for “real estate for families in London” instead of “real estate London.” The former can help extend your budget, while potentially boosting conversion rates. Read more on this article: http://bit.ly/2mGqyZX

Top 3 Strategies to Get the Most Out of Your London PPC Ad Campaign


London businesses use many different strategies to promote their brand online, and one of these techniques is pay-per-click. How PPC works is that website owners place their ad on search engine results pages, and then pay every time someone clicks on their ad. Usually, the click redirects the user to the ad’s official website homepage, or some other page that contains what the ad is about.
PPC is mainly used to increase the number of traffic to a website. It’s easy to setup, and the results are immediate, which makes it a handy online marketing tool to use for those looking for some quick ROI.
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London PPC Marketing and Social Ads: Complementary or Contradictory?


PPC (pay-per-click) has been a useful tool for many businesses and marketers ever since online marketing became a thing. However, as Google has undergone numerous updates over the past several years, the dynamics behind traditional PPC has changed, and with it a new form of relative PPC advertising—called social ads—has grown. Now the question on many online marketer’s minds is, will social ads replace traditional PPC, or can the two methods complement each other?
Social advertising vs traditional PPC
According to a recent Minute Hack article, Google Adwords accounts for about 95-percent of Google’s total revenue, which indicates that PPC remains to be a relevant force in online advertising. On the other hand, social network is a fast-evolving beast. Social media users are there to socialise and don’t really intend to buy anything. But when a social ad is crafted effectively, it can grab the attention of people with zero purchase intent and retain their interest.
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